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Nov
20

Internet Marketing For “Hands Off” Massage Therapy Success!

By Robert Vignoli
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Wow, I can’t believe that it has been almost a year next month that I starting researching the world of internet marketing. The crazy thing about it all is, I got into it to expand my massage therapy business. I have been a massage therapist for over 10 years now and I quickly realize that in order for me to expand my brick and mortar business, I would need to find a way to leverage myself. Being a massage therapist has been very rewarding for me but at the same time it is very physically demanding and the majority of us never last past the first 3 to 5 years in the business before giving up and start looking for a regular job again, which in some cases is a sign of failure and the very thing that we are wanting to avoid.

I know this feeling first-hand, as I took a regular job last year to make ends meet and for the medical health benefits…big mistake. It was the worst thing that I could have done, since it almost killed me…literally. I will not get into the details, of how, I almost lost my life to bacterial meningitis. I get angry every time I think about that time when I went back to work. As I believe, I got the meningitis from that job, that job was, Crossmark. This is a company that refused to cover my medical expenses due to a clerical error on their part and mis-management.

Anyways, getting back to my point here, the reason why most massage therapist do not last past the first 3 to 5 years is due to poor business sense and physically breaking down. Being a massage therapist is quite rewarding but you are a product of your business, every dollar you make is a dollar that you must work for. If you are working full-time as a massage therapist after a while it will become a numbers game. Have you ever found yourself taking clients at the last minute? Or working on your day off to make your monthly rent? If you have ever experienced these things as I have, you know that you cannot continue working like this, you will burn yourself out both emotionally and physically. Even with a full-time regular job, you get sick time, vacation time off and get to sit on your butt all day, but not for most massage therapist, we find ourselves working whenever the phone rings.

After a full year of research, I soon discovered that a “hands off” business model for massage therapist was possible. A hands off business model for massage therapists is, passive residual income. My “hands off” massage therapy business model, utilizes all the strategies and techniques that the internet marketing guru’s use. for generating a passive income online. Now I must warn you before you run off and start researching internet marketing for your business, everyone on the internet is what I call a, “use car salesman” trying to sell you the latest, greatest, must have ebook, membership site or software program that they have available just for you. But you must buy now to get this low, low price of…buy right now or the price will go up hype. So be careful, while I do encourage you to look into the area of internet marketing and social media to familiarize yourself with the proven strategies, if you have any questions please feel free to ask me.

Utilizing leverage, whether it be money, resources and technology, time or people is what will give you the opportunity, that is needed to expand your massage therapy business, without it you’re just working. Correctly, implementing the systems that internet marketing guru’s use will give you the beginnings to creating a successful “hands off” massage business model. I know that for most massage therapist out there, they will cringed at the fact that I am suggesting to use the internet as a platform for success, since most therapist are not tech savvy. Not to mention that allot of massage therapists came from the tech world not wanting to go back or have anything to do with technology.

The biggest obstacle that I foresee with this “hands off” massage business platform is, can we get enough business owners to come up actual ways, (i.e. products and services) that are easy to use, implement and understand? And can these systems complement our field, not dilute it. And will these products and services be able to generate enough excitement and interest for bodyworkers to make passive residual income. I invite you to help me explore these possibilites.

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Categories : Massage Business

3 Comments

1

I look Forward to reading some more strategies on avoiding a burn out i surely am getting close to the end of my line…….If i think of anything i can suggest of what to or not to do Ill snd you note..
Take care
Peace

2

Hello,
I think this is wonderful. I am a LMT for 17 years, an Aromatherapist, Herbalist and Medical Astrologer.I would love to write in your letter.
There are a lot of topic………….let me know .
Here is my #516-783-4102
Blessings
Sharon Weissmann

3

I found your blog link on Dr. Stephanie’s newsletter. I’m so glad to see her marketing and spreading the word because she’s great.

I love to learn from the successes of others. As an insurance agent, my business requires a great deal of marketing, and I look forward to checking in on your ideas. In both of our businesses, clients want to do business with a person, someone they “know, like and trust”. Also someone who is a good practioner and a good fit for their way of receiving service. The challenge is to find ways to help people find you.

Best of luck as you grow both your businesses!

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