Part:1

Wow, I can’t believe that it has been almost a year next month that I starting researching the world of internet marketing. The crazy thing about it all is, I got into it to expand my massage therapy business. I have been a massage therapist for over 10 years now and I quickly realize that in order for me to expand my brick and mortar business, I would need to find a way to leverage myself. Being a massage therapist has been very rewarding for me but at the same time it is very physically demanding and the majority of us never last past the first 3 to 5 years in the business before giving up and looking for a regular job, which in some cases is a sign of failure and the very thing that we are wanting to avoid.

I know this feeling first-hand as I took a regular job last year to make ends meet and for the medical health benefits…big mistake. It was the worst thing that I could have done, since it almost killed me…literally. I will not get into the details, of how, I almost lost my life to bacterial meningitis. I get angry every time I think about that time went I went back to work, for reasons I believe, I got the meningitis from my “regular job” at Crossmark, the company that refused to cover my medical expenses due to a clerical error on their part.

Anyways, getting back to my point here, the reason why most massage therapist do not last past the first3 to 5 years is due to poor business sense and physically breaking down, in my opinion. Being a massage therapist is quite rewarding but you are a product of your business, every dollar you make is a dollar that you must work. I know that this is true for most people but my focus here is my fellow massage therapist in the industry, if you are working full-time as a massage therapist after a while it will then become a numbers game. Have you ever found yourself taking clients at the last minute? Or working on your day off to make your monthly rent? If you have ever experienced the things that I have, you know that you cannot continue working like this before you burn yourself out both emotionally and physically. Even with a full-time regular job you get sick time, vacation time off and get to sit on your butt all day but not for most massage therapist we find ourselves working whenever the phone rings.

After a full year of research, I soon discovered the “hands off’ business model for massage therapist. The “hands off” massage therapy business utilizes all the latest strategies and techniques that the “so called” internet marketing guru’s use. Now I must warn before you run off and start looking into internet marketing for you massage therapy business, everyone on the internet is what I call a, “used car salesman” selling you the latest, greatest, must have ebook or software program available, and, if you buy now, you will get the low, low price of…but you must buy right now. So be careful, while I do encourage you to look into the area of internet marketing to familiarize yourself with these strategies, if you have any questions please feel free to ask me first.

Utilizing leverage, whether it be money, resources, time or people is what will give you the opportunity that is needed to expand your massage therapy business without it you’re just working. Correctly, implementing the systems that internet marketing guru’s use will give you the beginnings to creating a successful “hands off” massage business model. I know that for most massage therapist out there, they will cringed at the fact that I am suggesting to use the internet as a platform for success, since most therapist are not tech savvy nor do they want to give up their organic, vegan diets, anti-technology and saving the whales, but I am suggesting this, as way to improve our industry not hurt it.

My biggest obstacle that I foresee with this “hands off” massage business platform is, can we get enough market penetration to make it work on a global scale and make it worth while for us independent business owners. I need your help to make this happen, I should we as massage therapist and bodyworkers need help to make this happen, we need to  get the word out on this and bring everyone to a common ground.  Lucky for us we have that common ground, it is a brand new website call MassageSpace.net share this website with as many people as you can massage and non-massage people are welcome as well as other holistic practitioners.

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