Mother’s Day Flowers, Candy or Massage Gift Certificates?
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Giving your mom flowers on Mother’s Day is a such a beautiful idea, but what happens after 2 weeks? They die!
Candy on Mother’s Day is always such a sweet gift but what happens with all that sugar? If you want to know, here is some information on it, Leaky Gut Syndrome.
What about a massage gift certificate? A healthy idea!!
As a massage therapist, promoting massage gift certificates should be in your marketing plan this year, Mother’s day gift certificate sales, is second only to Valentine’s Day. According to Constant Contact’s Annual Mother’s Day Outlook survey, the majority of U.S. small business owners expect customers to spend $25 - $75 on a Mother’s Day gifts, making it fit squarely in the massage and bodywork category. And a spa or salon service is the second most popular gift for Mother’s Day, just after flowers.
“Consumers see Mother’s Day as a way to show the women in their lives how important they are,” said Tracy Mullin, President and CEO of the National Retail Federation. “While the types of gifts may vary, the intentions remain the same — to honor the special women who impact our lives all year long.”
“Impact Our Lives” As a massage therapist we know the answer to, “what better way to show that special someone who impacts our lives, than with a massage session?”. We know that there in no better way, so every massage therapist and bodyworker should be out there spreading the word on massage gift certificates and the healthy, stress relieving benefits that massage offers.
Flowers and greeting cards remain holiday favorites, with more than half of consumers polled planning to buy flowers (50.7%) and nearly three-fourths (73.6%) of them purchasing a Mother’s Day card. Moms will also be receiving more gift certificates this year, as more than a quarter (25.5%) of consumers plan to give gift certificates, up almost 10 percent from last year. I am challenging all massage therapists and bodyworkers to increase their marketing efforts this Mother’s Day Holiday. Spreading the awareness to individuals who yet do not know the benefits of massage therapy or reminding them of the healthy benefits that massage brings to our body’s.
Lets, change these statistics and make massage/spa gift certificates #1for Mother’s Day for next year. In my next blog post, I will outline some of our marketing methods that we use at RPM-Therapy for our clientele. But if you have any idea’s please share them with us and lets see how many ways we can come up with.
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