Roman Paradigm Massage and Therapy is excited to be competing for Massage Therapy Best of the Bay.

Owners Doreen Jattan and Robert Vignoli started their massage business a little more than 4 years ago, but have been in the massage business for over 12 years each. The two owners had very contrasting massage styles with one offering more of a traditional massage and the other consisting more of a sports therapeutic type of massage.

Robert operating as a single massage therapist and sub-leasing out of a hair salon in the Silver Creek area asked Doreen if she would market his services to the Evergreen and Silver Creek Country Club area. Robert wanted to see if a female marketing a male massage therapist would be perceived more favorable in the eyes of the general public-it was.

Doreen Jattan being more “business orientated” than Robert was becoming more and more involved in running his massage business and soon joined forces to work together.

Vote for us “Massage Therapy Best of the Bay”

Get Results Therapy was their first business name and after attending a week long Entrepreneurial workshop in 2006, Roman Paradigm Massage was born.

During these 4 years Doreen and Robert have experimented with many different marketing and business models to settle on what Roman Paradigm Massage is today. And they are seeing solid results both in their daily in-house operations and marketing strategies. A commitment to their massage clients and offering quality deep muscle therapy has allowed them to expand their massage practice twice in the 4 years.

This success has also attracted other quality massage therapists, such as John Dodson, Roger Kittles, Andrea Naugle, Caron Gonzalez and also a Sports Chiropractor named Justin Brink.

Currently their massage business is expanding with projected opening date of May 10^th. They will also be updating their massage website to a membership platform and a corporate wellness program all set for 2009. Please help  them continue the success that they are having and vote for their massage business to be the best of the bay.

Written by Linda Yip.

[where: 3097 Moorpark Avenue Suite 102 San Jose, Ca, 95128]

[where: 95128]

Yelp.com is an online review site has a love it or hate it relationship with small business owners. And for good reason too. Yelp.com has had their fair share of negative comments about their business practices since this San Francisco based company started up in 2004.

Due to increase complaints from business owners and negative publicity, Yelp is now allowing business owners to comment on reviews.

Yelp.com allows users to post reviews on businesses in an open forum where anyone can the read them.

The internet and social media websites like Yelp.com, Facebook, Twitter and blogs are now empowering individuals to speak their minds. For small business owners like me who are operating on a “small budget” embrace these technologies to spread “word-of-mouth” marketing virally. But this same technology is available, to everyone, including your competitors and to your unhappy customers.

Up until recently Yelp did not allow for your negative reviews left by unhappy customers to be deleted off even though they would take down positive reviews left by users weather they were legit or not. It was once rumored that Yelp sales reps were promising potential advertisers that they would remove negative reviews if they spent $150 a month contract locked for one year.

Because of these negative perceptions and others like this, Yelp was becoming less favorable to the most valuable customers (paid ones). So as a way to become more favorable and friendly to premium business owners to advertise with them, Yelp.com recently announced that they would even out the score and allow business owners to comment on both positive and negative reviews. This allows potential clients/customers to see how a business owner responds to their client’s reviews.

So does this help Yelp?

“As a small business owner, having Yelp add this new feature, does this help you in any way?” Last week, I asked this question on Facebook and most of you claim that it does NOT matter because Yelp has burned too many bridges with business owners.

I would agree with you but for our massage business in San Jose, it is hard to be mad at a company that produces average of 2 new clients a day. Here is a sample 30 day report on traffic coming in on direct links, from Yelp compared the 2nd most.

And these customers are coming in on direct links to our website from Yelp. This makes them highly responsive and targeted. Direct link web visitors are the most valuable of all web traffic because they are coming to your website based on number of other different websites competing for their attention.

Whether you are selling a service or product, leads from direct links are considered warm leads because they choose your website specially based on a recommendation or some other factors.

These are not large numbers but we convert about 25-30% of these Yelp visitors on average per month. And we could possibly even convert a higher percentage by sending all Yelp users to a “Yelp specific” landing page with a call to action. To really drill down your Yelp visitors, keep a separate email list for customers coming in from Yelp.com. I will go into the benefit of keeping this record in an upcoming article.

You can choose to use Yelp or to ignore it but your clients/customers will not stop writing good/bad reviews.

Roman Paradigm Massage & Therapy

[where: 3097 Moorpark Ave, San Jose, Ca, 95128]

[where: 95128]

PERSONAL TRAINING CLIENT OPENING

Our own Massage Specialist John Dodson, here at Roman Paradigm Massage, will have an opening on his Personal Training schedule for a full-time client at the beginning of April.  This will be the only anticipated opening in his personal training practice this year. He is available for mutual interviews for those of you interested in further discussing how his individualized training programs can help you reach your goals.

John Dodson is a Certified Personal Trainer who takes a holistic approach to training finding the synergy between training components within a progression program.  His training practice includes Sport-Specific Strength and Conditioning, Resistive Flexibility, Running Coach, Nutritional Consultant, Weight Management and Optimizing Human Performance through Mind-Body Awareness Training.  John has successfully worked with all walks of life and ages from absolute beginners to Olympic and Professional Athletes.

In addition to his clienteles’ success, every single one of them had the added benefit of remaining injury-free through their conditioning and competition. John is a Structural and Functional Specialist. His private practice includes Massage Therapy (both Sports and corrective), Postural Re-Education,Resistive Stretching, Personal Training, Stress Management, Mind-Body Awareness, Nutritional Counseling and Weight Management.

His recent most notable clients and training has been with…

• Working on Troy Tulowitzki of the Colorado Rockies, during this past off season.
• Resistance Stretching- John now offers resistance stretching. Dara Torres at the age of 41 is performing better today than she was when she was 25. Dara Torres contributes her success to resistance stretching and her training. She won 3 silver medals in Beijing.
• Helped qualify one of his clients, Carol Reeves for the Boston Marathon.
  

John can be contacted by email if you like more information on rates and availability: john@rpm-therapy.com

[where: San Jose, Ca, 95128]

[where: 95128]

Roman Paradigm Massage in San Jose is growing and currently we are looking for quality experienced massage therapists. This  is also on our Facebook Business Page, stop by our Facebook profile and become a fan.

This Wednesday night from 6pm – 8pm we will be hosting open interviews. So if you know of someone who would make a great addition to our facility, please let them know, that we are hiring.

***Please help us to spread the word on this event. If you refer someone who becomes a part of our massage team, you will receive a gift card good for 1 free 60 minute massage.

We are asking for all interested massage therapists to email or fax their resumes to us, prior to Wednesday night. And to call us on Wednesday the day of our open interview, to let us know what time you will be coming by.

This interview will be a meet and greet, from there if we (you including) see a fit, then at time we will be contacting you for a 2nd practical interview.

Thank you very much.

Email: info@rpm-therapy.com
Fax: 408 247-1169

Roman Paradigm Massage

[where: 3097 Moorpark Avenue, San Jose, CA 95128]

[where: 95128]