I am in favor of massage therapist blogging, the more I learn about marketing on the internet, it becomes even more clear to me that the longer you wait only hurts you.
Recently, I posted on a few massage forums the question, “Are you using a blog for you massage business?” I was quite surprise but then, I am not that surprise of the replies that I received and I will share with you why. Here are a few of the comments…
- I don’t like the idea of a blog, as I personally think it adds to a more personal feel than a business feel
- I wish I could give you some profound reason as to why I don’t, but I don’t have any off the top of my head. I have found that referrals (from existing clients) are the single most effective way to gather new clients. If I feel the need to update or educate my existing list I send out a typewritten newsletter.
- I also agree with pueppi (if I think I understand what she was saying) that writing an authenic blog might be too personal for me to want to use for marketing purposes. I think having a blog can be fun…but I’d rather not use mine for my marketing.
- I don’t blog because it’s too far removed from the core face-to-face aspects of my work
What I am finding here in the massage industry is that most massage therapist are not internet/tech savvy if anything they are more anti-technology than pro-technology. And it is for these reasons why they do not see the benefits of blogging or implementing tech into their massage business models. Tradition is a factor here as well, traditionally the massage industry is and was built on a one-to-one personal interaction, lets face it massage is a hands on business model we make new clients and money by the art of touching.
We are in a service industry and in a service industry building relationships should be the corner stone of your massage business in order to be successful here. People in general refer and talk about other people, that they know and like. What I am suggesting here is that a blog is a great tool for building that relationship, staying connected to your clients well after their massage session. What can be wrong with sharing your personal experiences within your massage business to your clients and potential clients?
Also another key note here before I sign off, a blog for your massage business gives you a platform for sharing, teaching and educating your clients and potential clients about the type of bodywork that you do, a well informed client can now more accurately talk about your services and give them a greater awareness of the benefits that your massage business/work provides them.
I would suggest for the majority of massage therapist to consider a blog, while I do know it is not for everyone but if you are passionate about the work that you do and love how your work affects change for your clients, share this with all your clients and potential clients. Think about it, that is why we got into this business, to help others right?
I wrote this blog post mostly because of a great resource that came across my laptop recently, it is from a highly successful blogging consultant name Chris Garrett, he has put together 12 FREE resources that will help you in your blogging endeavors, many of these free resources I am seeing for the first time, check em out!
Thanks Chris G.
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